PR & Marketing Senior Officer
Location: GuangZhou
Salary: Negotiable

  • 1.Assist Marketing & Communications Director to develop and implement strategic PR programs to achieve significant increases in brand awareness

  • 2.Cultivate relationships with key business journalists in national and trade publications on/offline

  • 3. Pitch stories to both national and local media. Achieve highest visibility for in print, broadcast, TV and online media outlets

  • 4.Cultivate relationships with key chambers, industry associations and discover potential PR opportunities

  • 5.Develop compelling story angles

  • 6. Write clear and compelling pitch letters, press releases and promotional articles

  • 7. Assist Marketing & Communications Director to organize corporate external and internal events or participate in industry events

  • 8. Delivering events on time, within budget, that meet expectations

  • 9.Analyze and measure results of PR programs

  • 1.BA Degree or above, major in Marketing, PR, Chinese, English or Teaching Chinese as Foreign Language

  • 2.At least 3 years relevant experience in public relations or marketing communications

  • 3. Excellent written and oral communication skills in both English & Chinese

  • 4.Solid writing skills (writing samples required upon receipt of resume)

  • 5.Proficiency with MS Office Apps (Outlook, Word, Excel, PowerPoint, etc.)

  • 6.A strong-sense of teamwork and outgoing, creative and detail-oriented personality

  • 7.Strong network and established relationships with national business and trade media contacts, government, chambers, industry associations, B2B

  • 8. Work experience in professional service firm is preferential